"frustration free packaging"
Amazon has a marketing thing that I think all manufacturers should adopt:
http://www.amazon.com/gp/help/customer/display.html/ref=ffp_help_1?nodeId=200285410&pop-up=1
http://www.amazon.com/gp/help/customer/display.html/ref=ffp_help_1?nodeId=200285410&pop-up=1